IGA Eidos

IGA Eidos

In-game advertising (IGA) is the next big unexplored territory in the advertising business. According to Wikipedia, Massive Incorporated believes that in-game advertising could grow up to as much as $1.8 billion in 2010 from $56 million in 2005. Microsoft and its wholly owned subsidiary Massive are constantly looking for new partnerships in order to capture the still fairly unexplored market of in-game advertising. With their new partnership with THQ they hope to find ways to place brands and products that enhance the gameplay experience.

At IBTGames Inc. we believe in the same philosophy and want to offer our users and enhanced gameplay experience with the brands and products that will be advertised within our games. We believe that advertisements should only be placed in spots where it doesn’t become a nuisance for the user and the gameplay that the user experiences. Therefore there are only a limited number of advertising spaces within the games but they ensure that the user will actually click on the links instead of being annoyed by them.

New In-game Territory for Microsoft [Softpedia]

Top Online Display Ad Publishers in Social Networking Category

June 2009

Total U.S. – Home/Work/University Locations
Source: comScore Ad Metrix

Total Display Ad Impressions (MM) Share of Display Ads Ad Exposed Unique Visitors (000)
Total Internet : Total Audience 326,899 100.0 188,589
Social Networking 68,927 21.1 129,620
MySpace Sites 30,004 9.2 64,472
Facebook.com 26,813 8.2 67,389
Tagged.com 1,940 0.6 7,422
MocoSpace.com 496 0.2 1,067
Hi5.com 461 0.1 3,459
Bebo 435 0.1 6,350
Classmates.com Sites 400 0.1 9,181
BlackPlanet.com 345 0.1 2,084
GaiaOnline.com 258 0.1 1,859
DeviantArt.com 204 0.1 3,681

Marketingpilgrim featured a report from comScore revealing that 21.1 percent of online advertising is done on social networks. Facebook has a 8.2 percent of that and growing. This should get people thinking about how online advertising is shifting to where the people are spending more time online: social networking sites.

The importance of online advertising on social networking sites is growing as the number of users on sites as Facebook grows.

20% of Online Advertising is on Social Networks – [Marketingpilgrim]

Insidesocialgames.com has taken the time to review our products: Notifyr and Trackr.

They seem to agree with us on the importance and impact these two products are going to have on the developers. Not only do they require no programming knowledge, they are very easy to use; with only a few clicks you can send notifications to your entire user base.

Just as easily you can track your marketing campaign, be traffic from invites, feeds, emails, notifications, or bookmark links. You can track Facebook install ratio with a comprehensive set of detailed reports.

Read more about it on Insidesocialgames.com.

Considering all the businesses that are flocking over to the social media, one could say that businesses these days feel pressured to get on social media. Brant Cooper at Entrepreneur Corner mentions that

Social communication by “word of mouth” is a fundamental human characteristic and taking advantage of that is fundamental to all marketing because (let’s face it) consumer to consumer (C2C) communication is free.

Viral marketing is what we all strive for. It is the best type of marketing because of its two main characteristics: free and highly contagious. With social media websites like Facebook and Twitter, companies have to figure out ways to engage with users using these new “word of mouth” tools.

The article continues to mention something I believe it is paramount to successful advertising overall and also more specific regarding social media. Your social media activities should not be constricted to advertising only, it should bring some clear value to the community. As a business participant, you are there to educate and share your expertise to the benefit of the consumer. If one manages to achieve this, it will be perceived less as an add and more as useful information and then the consumer will subconsciously click on the add as a thank you.

With an online presence on social media channels, the company has to follow specific rules of engagement established by those channels. At the same time the company has to make sure they open channels of communication to the community to receive the valuable feedback that the consumers are willing to share with you.

Is social media worth your marketing dollars?[Entrepreneur Corner]

If you are wondering what the next big thing will be in terms of social web, Facebook could probably answer that question for you. They have just developed Facebook Connect for Mobile Web. This will enable not only iPhone developers to integrate the power of Facebook with their apps but also enable users of any mobile device to use Facebook Connect. The company says that 65 million of its 300 million monthly active users accessed its site from mobile devices in August, that’s up from 20 million mobile users just eight months ago.

This is interesting you say, but what does this mean for me as a Facebook app developer? At the moment Facebook is looking into the idea of integrating apps into the Mobile Facebook app. More ways the user can access your application, enabling them to play your game for instance anywhere they have service on their cellphone. Imagine turning on your phone and seeing status updates from your friends about the latest game that they played with a link that you can click to join them in their quest. Talk about viral marketing. The competitive drive within us will help drive the viral marketing and increase the number of users that access your app on their mobile device.

At the moment Facebook developer team is still trying to make Facebook accessible with over 150 carriers in more than 50 countries. This is their top priority, but once that is done they might start to work on ways to get Facebook apps on mobile devices.

Nokia announced the release of the Facebook app this week. Facebook could potentially promote apps on the Ovi website (Nokia’s app store). The problem is that mobile devices have not historically allowed developers easy access to users. Nokia wants to become a serious competitor to iTunes and in order to do that it has to figure out a way to make its apps use Facebook data to help users find new games that they might want to play. If Nokia does that they will be able to increase the users for their apps and become a closer competitor to iTunes.

Will Facebook become a major distributor of mobile games?

Facebook acknowledged Infrablue Technology (IBT) for hosting First ever Facebook developers Garage in Dhaka, Bangladesh.

To read more about this, follow the following link:

http://developers.facebook.com/news.php?blog=1&story=298

Converting money to virtual currency
Photo by Helcim

As a successful application developer you wonder what the best way to monetize your application is. You of course have the option of bombarding your application with ads. That might be a little intrusive and diminish the game experience. Another option is to employ the virtual currency option.
There are two ways of getting virtual currency. The obvious one is exchanging real currency for it. The other one is players participating in offers or surveys in exchange for in-game currency. This could be a win-win situation for both parties. The players get more in-game currency while completing offers they are possibly interested in, and you the developers get a share of the revenue.

If you wonder how many people would be willing to pay for in-game currency just look at the success Apple App Store applications had or some of the cheaper games on Steam. 9 out of 10 top paid apps on the Apple App Store are games. Users are willing and able to pay a small fee for an enhanced gaming experience. Even if the client comes from a country that is not top-paying, they still have the opportunity to get in-game currency by completing offers or surveys.

The good news is that as a developer, you don’t have to worry about how to implement virtual currency programs into your application. There are enough options out there for you to pick the best match for your app. What you need to take into account is the localization of the virtual currency offers or surveys. The more localized the offers are, the more successful the implementation of the virtual currency is going to be. Localization is key!

The long awaited Facebook Developer Garage-Dhaka was held at Déjà Vu Café, Gulshan, on August 16th 2009. This was the first ever Facebook Developer Garage event to be held in Bangladesh hosted by Infrablue Technology Ltd, powered by Intel. Over two hundred enthusiastic attendees came to this grand event to learn the power of the Facebook platform, which included developers, entrepreneurs and marketing professionals.

The Developer Garage event began with an introductory speech about the Facebook Platform by Fazle Taher, CEO & Co-Founder of Infrablue Technology and the host of the event. He spoke about the Facebook Platform and the power of the platform. Following that, Md. Al Mamun of Trippert Labs shared his experience of integrating Facebook Connect with iphone. He showed the various games that can be played in iphone via Facebook using Facebook Connect and talked about the benefits of using Facebook Connect with iphone apps. This was followed by a live app demonstration of ‘GameSmack,’ a Facebook application developed by Mr. Zakir Hyder of Cybernetikz.

As the event continued, the audience got more involved by asking Mirza Asif, CTO and Co-Founder of Infrablue Technology, several tough and interesting questions. Mirza Asif shared his experience of ‘the making of StreetFootball’ He shared his memories of the tedious nights of developing and the joy of receiving the prestigious fbFund. He also talked about the servers IBT uses for hosting its applications like Twenty20 and StreetFootball. A very interesting and informative discussion of scalability was presented by Mr. Hasin Hyder of i2we Inc. He explained, the importance of scaling and also encouraged everyone to explore into cloud computing and explained its benefits. Mr. Fayaz Taher, CMO of IBT, summed up the event by giving a very interactive presentation on how to monetize on Facebook which was greatly appreciated and admired by the audience. He also showed a video presentation from Sometrics, about Virtual Currency. Sometrics had created the video just for Bangladeshi Developers.  Fazle Taher wrapped up the event with a vision to create a large interactive developer community in Bangladesh.

Overall, the event was very successful.  After the presentations, the developers and other professionals got to mingle with one another over dinner. The event was highly appreciated by everyone and everyone who attended is looking forward for more events like this in future. Through Facebook Developer Garage- Dhaka, Infrablue Technology started a revolution during an inspirational night for many, not only did they open the doors and eyes for the community but, but also added the name of Dhaka City amongst the cities enlisted for Facebook Developer Garage, giving Bangladesh and her developer community a brand new identity in the technology community. Cheers to Facebook! Cheers to IBT!!

Facebook Developers Garage-Dhaka; photos and videos: http://www.facebook.com/home.php?#/event.php?eid=105905633999&ref=ts

Facebook Developers Dhaka Group: http://www.facebook.com/group.php?gid=35988909469

Engagement. We are not talking about a wedding engagement here. We are talking about user engagement. One of the definitions on Dictonary.com states that to engage is to attract and hold fast or to attract and please. This is what every app developer is looking for: a way to engage to user to have him/her become interested enough about the app that they will come back.

Nick O’Neil from All Facebook believes that there are five phases to the funnel: awareness, education, engagement, and action. Phase 3,

“Engagement” has become the cornerstone of social network marketing.[…]every online marketer knows that engaging your customers is the new form of marketing.

Establishing a rewarding relationship with your users is very important. One way you can do that is by creating a profile on Facebook Pages. With around 250 million users and growing, Facebook enables you to target a wide array of users. Another way to engage the users in becoming or continuing to be an active user is by using the Notifyr.

Notifyr is a product of Brainwave that provides an easy-to-use interface, a one click solution to all your notification sending needs for your Facebook app. Advertisers who want to engage with the user base on their apps can use this to create engagement. The games of IBT Games have seen a serious increase in user engagement after starting to use Notifyr. More than 50% of users of IBT Games apps, such as the highly successful T20 Cricket, are coming back because of the notifications they receive. The Notifyr enables you to send customized notifications to your user base. You can select what you want to send to whom you want to send and at what time.

Relationship marketing is the way successful applications engage their users to keep coming back. It is much more cost efficient to keep a customer than it is to acquire a new one, as the Incentive Performance Center acknowledges. The longer the relationship last the more profitable that user will become for your business. By using the Notifyr you can be assured that you have the right tool to engage the users and create a steady user base.

Facebook Sales Funnel [All Facebook]

How can I track if the money I spend on ads is well spent or not? How do I know how many users I got from posting the ad on this website or on that blog?

These are questions that arise every time a new app is launched; the developer tries to market the app and grow its user base virally.

Trackr, a product of Brainwave, is the one stop solution for tracking your media campaigns, blogs and viral channels. Application developers can now use the Trackr in order to establish where your marketing efforts are most efficient. Trackr allows you to graphically see the data that is collected so one can quickly see what link generated the most traffic and also in what time frame.

By using the Trackr one can see the results of their media campaign and tweak their ad efforts accordingly. By doing this we were able to achieve much higher conversion rates for our apps. Because of Trackr, our conversion increased from 15% to 33%, it more than doubled.

Don’t waste money on channels that don’t work. With Trackr you can see for yourself what the most efficient campaign is and focus your efforts on that. You are able to see detailed reports on number of installs, unique users, clicks as well as geo reports.

Every developer wants their application to become viral. That’s the most efficient way of increasing the user base. You can create and add links to any website, blogs or viral channels that you can then track and find out where you need to add more resources to increase the traffic or stop advertising on places where the results are not as expected.

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