You are currently browsing the monthly archive for August 2009.

Converting money to virtual currency
Photo by Helcim

As a successful application developer you wonder what the best way to monetize your application is. You of course have the option of bombarding your application with ads. That might be a little intrusive and diminish the game experience. Another option is to employ the virtual currency option.
There are two ways of getting virtual currency. The obvious one is exchanging real currency for it. The other one is players participating in offers or surveys in exchange for in-game currency. This could be a win-win situation for both parties. The players get more in-game currency while completing offers they are possibly interested in, and you the developers get a share of the revenue.

If you wonder how many people would be willing to pay for in-game currency just look at the success Apple App Store applications had or some of the cheaper games on Steam. 9 out of 10 top paid apps on the Apple App Store are games. Users are willing and able to pay a small fee for an enhanced gaming experience. Even if the client comes from a country that is not top-paying, they still have the opportunity to get in-game currency by completing offers or surveys.

The good news is that as a developer, you don’t have to worry about how to implement virtual currency programs into your application. There are enough options out there for you to pick the best match for your app. What you need to take into account is the localization of the virtual currency offers or surveys. The more localized the offers are, the more successful the implementation of the virtual currency is going to be. Localization is key!

The long awaited Facebook Developer Garage-Dhaka was held at Déjà Vu Café, Gulshan, on August 16th 2009. This was the first ever Facebook Developer Garage event to be held in Bangladesh hosted by Infrablue Technology Ltd, powered by Intel. Over two hundred enthusiastic attendees came to this grand event to learn the power of the Facebook platform, which included developers, entrepreneurs and marketing professionals.

The Developer Garage event began with an introductory speech about the Facebook Platform by Fazle Taher, CEO & Co-Founder of Infrablue Technology and the host of the event. He spoke about the Facebook Platform and the power of the platform. Following that, Md. Al Mamun of Trippert Labs shared his experience of integrating Facebook Connect with iphone. He showed the various games that can be played in iphone via Facebook using Facebook Connect and talked about the benefits of using Facebook Connect with iphone apps. This was followed by a live app demonstration of ‘GameSmack,’ a Facebook application developed by Mr. Zakir Hyder of Cybernetikz.

As the event continued, the audience got more involved by asking Mirza Asif, CTO and Co-Founder of Infrablue Technology, several tough and interesting questions. Mirza Asif shared his experience of ‘the making of StreetFootball’ He shared his memories of the tedious nights of developing and the joy of receiving the prestigious fbFund. He also talked about the servers IBT uses for hosting its applications like Twenty20 and StreetFootball. A very interesting and informative discussion of scalability was presented by Mr. Hasin Hyder of i2we Inc. He explained, the importance of scaling and also encouraged everyone to explore into cloud computing and explained its benefits. Mr. Fayaz Taher, CMO of IBT, summed up the event by giving a very interactive presentation on how to monetize on Facebook which was greatly appreciated and admired by the audience. He also showed a video presentation from Sometrics, about Virtual Currency. Sometrics had created the video just for Bangladeshi Developers.  Fazle Taher wrapped up the event with a vision to create a large interactive developer community in Bangladesh.

Overall, the event was very successful.  After the presentations, the developers and other professionals got to mingle with one another over dinner. The event was highly appreciated by everyone and everyone who attended is looking forward for more events like this in future. Through Facebook Developer Garage- Dhaka, Infrablue Technology started a revolution during an inspirational night for many, not only did they open the doors and eyes for the community but, but also added the name of Dhaka City amongst the cities enlisted for Facebook Developer Garage, giving Bangladesh and her developer community a brand new identity in the technology community. Cheers to Facebook! Cheers to IBT!!

Facebook Developers Garage-Dhaka; photos and videos: http://www.facebook.com/home.php?#/event.php?eid=105905633999&ref=ts

Facebook Developers Dhaka Group: http://www.facebook.com/group.php?gid=35988909469

Engagement. We are not talking about a wedding engagement here. We are talking about user engagement. One of the definitions on Dictonary.com states that to engage is to attract and hold fast or to attract and please. This is what every app developer is looking for: a way to engage to user to have him/her become interested enough about the app that they will come back.

Nick O’Neil from All Facebook believes that there are five phases to the funnel: awareness, education, engagement, and action. Phase 3,

“Engagement” has become the cornerstone of social network marketing.[…]every online marketer knows that engaging your customers is the new form of marketing.

Establishing a rewarding relationship with your users is very important. One way you can do that is by creating a profile on Facebook Pages. With around 250 million users and growing, Facebook enables you to target a wide array of users. Another way to engage the users in becoming or continuing to be an active user is by using the Notifyr.

Notifyr is a product of Brainwave that provides an easy-to-use interface, a one click solution to all your notification sending needs for your Facebook app. Advertisers who want to engage with the user base on their apps can use this to create engagement. The games of IBT Games have seen a serious increase in user engagement after starting to use Notifyr. More than 50% of users of IBT Games apps, such as the highly successful T20 Cricket, are coming back because of the notifications they receive. The Notifyr enables you to send customized notifications to your user base. You can select what you want to send to whom you want to send and at what time.

Relationship marketing is the way successful applications engage their users to keep coming back. It is much more cost efficient to keep a customer than it is to acquire a new one, as the Incentive Performance Center acknowledges. The longer the relationship last the more profitable that user will become for your business. By using the Notifyr you can be assured that you have the right tool to engage the users and create a steady user base.

Facebook Sales Funnel [All Facebook]

How can I track if the money I spend on ads is well spent or not? How do I know how many users I got from posting the ad on this website or on that blog?

These are questions that arise every time a new app is launched; the developer tries to market the app and grow its user base virally.

Trackr, a product of Brainwave, is the one stop solution for tracking your media campaigns, blogs and viral channels. Application developers can now use the Trackr in order to establish where your marketing efforts are most efficient. Trackr allows you to graphically see the data that is collected so one can quickly see what link generated the most traffic and also in what time frame.

By using the Trackr one can see the results of their media campaign and tweak their ad efforts accordingly. By doing this we were able to achieve much higher conversion rates for our apps. Because of Trackr, our conversion increased from 15% to 33%, it more than doubled.

Don’t waste money on channels that don’t work. With Trackr you can see for yourself what the most efficient campaign is and focus your efforts on that. You are able to see detailed reports on number of installs, unique users, clicks as well as geo reports.

Every developer wants their application to become viral. That’s the most efficient way of increasing the user base. You can create and add links to any website, blogs or viral channels that you can then track and find out where you need to add more resources to increase the traffic or stop advertising on places where the results are not as expected.