Top Online Display Ad Publishers in Social Networking Category

June 2009

Total U.S. – Home/Work/University Locations
Source: comScore Ad Metrix

Total Display Ad Impressions (MM) Share of Display Ads Ad Exposed Unique Visitors (000)
Total Internet : Total Audience 326,899 100.0 188,589
Social Networking 68,927 21.1 129,620
MySpace Sites 30,004 9.2 64,472
Facebook.com 26,813 8.2 67,389
Tagged.com 1,940 0.6 7,422
MocoSpace.com 496 0.2 1,067
Hi5.com 461 0.1 3,459
Bebo 435 0.1 6,350
Classmates.com Sites 400 0.1 9,181
BlackPlanet.com 345 0.1 2,084
GaiaOnline.com 258 0.1 1,859
DeviantArt.com 204 0.1 3,681

Marketingpilgrim featured a report from comScore revealing that 21.1 percent of online advertising is done on social networks. Facebook has a 8.2 percent of that and growing. This should get people thinking about how online advertising is shifting to where the people are spending more time online: social networking sites.

The importance of online advertising on social networking sites is growing as the number of users on sites as Facebook grows.

20% of Online Advertising is on Social Networks – [Marketingpilgrim]

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