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Top Online Display Ad Publishers in Social Networking Category

June 2009

Total U.S. – Home/Work/University Locations
Source: comScore Ad Metrix

Total Display Ad Impressions (MM) Share of Display Ads Ad Exposed Unique Visitors (000)
Total Internet : Total Audience 326,899 100.0 188,589
Social Networking 68,927 21.1 129,620
MySpace Sites 30,004 9.2 64,472
Facebook.com 26,813 8.2 67,389
Tagged.com 1,940 0.6 7,422
MocoSpace.com 496 0.2 1,067
Hi5.com 461 0.1 3,459
Bebo 435 0.1 6,350
Classmates.com Sites 400 0.1 9,181
BlackPlanet.com 345 0.1 2,084
GaiaOnline.com 258 0.1 1,859
DeviantArt.com 204 0.1 3,681

Marketingpilgrim featured a report from comScore revealing that 21.1 percent of online advertising is done on social networks. Facebook has a 8.2 percent of that and growing. This should get people thinking about how online advertising is shifting to where the people are spending more time online: social networking sites.

The importance of online advertising on social networking sites is growing as the number of users on sites as Facebook grows.

20% of Online Advertising is on Social Networks – [Marketingpilgrim]

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Insidesocialgames.com has taken the time to review our products: Notifyr and Trackr.

They seem to agree with us on the importance and impact these two products are going to have on the developers. Not only do they require no programming knowledge, they are very easy to use; with only a few clicks you can send notifications to your entire user base.

Just as easily you can track your marketing campaign, be traffic from invites, feeds, emails, notifications, or bookmark links. You can track Facebook install ratio with a comprehensive set of detailed reports.

Read more about it on Insidesocialgames.com.

Considering all the businesses that are flocking over to the social media, one could say that businesses these days feel pressured to get on social media. Brant Cooper at Entrepreneur Corner mentions that

Social communication by “word of mouth” is a fundamental human characteristic and taking advantage of that is fundamental to all marketing because (let’s face it) consumer to consumer (C2C) communication is free.

Viral marketing is what we all strive for. It is the best type of marketing because of its two main characteristics: free and highly contagious. With social media websites like Facebook and Twitter, companies have to figure out ways to engage with users using these new “word of mouth” tools.

The article continues to mention something I believe it is paramount to successful advertising overall and also more specific regarding social media. Your social media activities should not be constricted to advertising only, it should bring some clear value to the community. As a business participant, you are there to educate and share your expertise to the benefit of the consumer. If one manages to achieve this, it will be perceived less as an add and more as useful information and then the consumer will subconsciously click on the add as a thank you.

With an online presence on social media channels, the company has to follow specific rules of engagement established by those channels. At the same time the company has to make sure they open channels of communication to the community to receive the valuable feedback that the consumers are willing to share with you.

Is social media worth your marketing dollars?[Entrepreneur Corner]

If you are wondering what the next big thing will be in terms of social web, Facebook could probably answer that question for you. They have just developed Facebook Connect for Mobile Web. This will enable not only iPhone developers to integrate the power of Facebook with their apps but also enable users of any mobile device to use Facebook Connect. The company says that 65 million of its 300 million monthly active users accessed its site from mobile devices in August, that’s up from 20 million mobile users just eight months ago.

This is interesting you say, but what does this mean for me as a Facebook app developer? At the moment Facebook is looking into the idea of integrating apps into the Mobile Facebook app. More ways the user can access your application, enabling them to play your game for instance anywhere they have service on their cellphone. Imagine turning on your phone and seeing status updates from your friends about the latest game that they played with a link that you can click to join them in their quest. Talk about viral marketing. The competitive drive within us will help drive the viral marketing and increase the number of users that access your app on their mobile device.

At the moment Facebook developer team is still trying to make Facebook accessible with over 150 carriers in more than 50 countries. This is their top priority, but once that is done they might start to work on ways to get Facebook apps on mobile devices.

Nokia announced the release of the Facebook app this week. Facebook could potentially promote apps on the Ovi website (Nokia’s app store). The problem is that mobile devices have not historically allowed developers easy access to users. Nokia wants to become a serious competitor to iTunes and in order to do that it has to figure out a way to make its apps use Facebook data to help users find new games that they might want to play. If Nokia does that they will be able to increase the users for their apps and become a closer competitor to iTunes.

Will Facebook become a major distributor of mobile games?

The long awaited Facebook Developer Garage-Dhaka was held at Déjà Vu Café, Gulshan, on August 16th 2009. This was the first ever Facebook Developer Garage event to be held in Bangladesh hosted by Infrablue Technology Ltd, powered by Intel. Over two hundred enthusiastic attendees came to this grand event to learn the power of the Facebook platform, which included developers, entrepreneurs and marketing professionals.

The Developer Garage event began with an introductory speech about the Facebook Platform by Fazle Taher, CEO & Co-Founder of Infrablue Technology and the host of the event. He spoke about the Facebook Platform and the power of the platform. Following that, Md. Al Mamun of Trippert Labs shared his experience of integrating Facebook Connect with iphone. He showed the various games that can be played in iphone via Facebook using Facebook Connect and talked about the benefits of using Facebook Connect with iphone apps. This was followed by a live app demonstration of ‘GameSmack,’ a Facebook application developed by Mr. Zakir Hyder of Cybernetikz.

As the event continued, the audience got more involved by asking Mirza Asif, CTO and Co-Founder of Infrablue Technology, several tough and interesting questions. Mirza Asif shared his experience of ‘the making of StreetFootball’ He shared his memories of the tedious nights of developing and the joy of receiving the prestigious fbFund. He also talked about the servers IBT uses for hosting its applications like Twenty20 and StreetFootball. A very interesting and informative discussion of scalability was presented by Mr. Hasin Hyder of i2we Inc. He explained, the importance of scaling and also encouraged everyone to explore into cloud computing and explained its benefits. Mr. Fayaz Taher, CMO of IBT, summed up the event by giving a very interactive presentation on how to monetize on Facebook which was greatly appreciated and admired by the audience. He also showed a video presentation from Sometrics, about Virtual Currency. Sometrics had created the video just for Bangladeshi Developers.  Fazle Taher wrapped up the event with a vision to create a large interactive developer community in Bangladesh.

Overall, the event was very successful.  After the presentations, the developers and other professionals got to mingle with one another over dinner. The event was highly appreciated by everyone and everyone who attended is looking forward for more events like this in future. Through Facebook Developer Garage- Dhaka, Infrablue Technology started a revolution during an inspirational night for many, not only did they open the doors and eyes for the community but, but also added the name of Dhaka City amongst the cities enlisted for Facebook Developer Garage, giving Bangladesh and her developer community a brand new identity in the technology community. Cheers to Facebook! Cheers to IBT!!

Facebook Developers Garage-Dhaka; photos and videos: http://www.facebook.com/home.php?#/event.php?eid=105905633999&ref=ts

Facebook Developers Dhaka Group: http://www.facebook.com/group.php?gid=35988909469