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Top Online Display Ad Publishers in Social Networking Category

June 2009

Total U.S. – Home/Work/University Locations
Source: comScore Ad Metrix

Total Display Ad Impressions (MM) Share of Display Ads Ad Exposed Unique Visitors (000)
Total Internet : Total Audience 326,899 100.0 188,589
Social Networking 68,927 21.1 129,620
MySpace Sites 30,004 9.2 64,472
Facebook.com 26,813 8.2 67,389
Tagged.com 1,940 0.6 7,422
MocoSpace.com 496 0.2 1,067
Hi5.com 461 0.1 3,459
Bebo 435 0.1 6,350
Classmates.com Sites 400 0.1 9,181
BlackPlanet.com 345 0.1 2,084
GaiaOnline.com 258 0.1 1,859
DeviantArt.com 204 0.1 3,681

Marketingpilgrim featured a report from comScore revealing that 21.1 percent of online advertising is done on social networks. Facebook has a 8.2 percent of that and growing. This should get people thinking about how online advertising is shifting to where the people are spending more time online: social networking sites.

The importance of online advertising on social networking sites is growing as the number of users on sites as Facebook grows.

20% of Online Advertising is on Social Networks – [Marketingpilgrim]

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Insidesocialgames.com has taken the time to review our products: Notifyr and Trackr.

They seem to agree with us on the importance and impact these two products are going to have on the developers. Not only do they require no programming knowledge, they are very easy to use; with only a few clicks you can send notifications to your entire user base.

Just as easily you can track your marketing campaign, be traffic from invites, feeds, emails, notifications, or bookmark links. You can track Facebook install ratio with a comprehensive set of detailed reports.

Read more about it on Insidesocialgames.com.

Considering all the businesses that are flocking over to the social media, one could say that businesses these days feel pressured to get on social media. Brant Cooper at Entrepreneur Corner mentions that

Social communication by “word of mouth” is a fundamental human characteristic and taking advantage of that is fundamental to all marketing because (let’s face it) consumer to consumer (C2C) communication is free.

Viral marketing is what we all strive for. It is the best type of marketing because of its two main characteristics: free and highly contagious. With social media websites like Facebook and Twitter, companies have to figure out ways to engage with users using these new “word of mouth” tools.

The article continues to mention something I believe it is paramount to successful advertising overall and also more specific regarding social media. Your social media activities should not be constricted to advertising only, it should bring some clear value to the community. As a business participant, you are there to educate and share your expertise to the benefit of the consumer. If one manages to achieve this, it will be perceived less as an add and more as useful information and then the consumer will subconsciously click on the add as a thank you.

With an online presence on social media channels, the company has to follow specific rules of engagement established by those channels. At the same time the company has to make sure they open channels of communication to the community to receive the valuable feedback that the consumers are willing to share with you.

Is social media worth your marketing dollars?[Entrepreneur Corner]

If you are wondering what the next big thing will be in terms of social web, Facebook could probably answer that question for you. They have just developed Facebook Connect for Mobile Web. This will enable not only iPhone developers to integrate the power of Facebook with their apps but also enable users of any mobile device to use Facebook Connect. The company says that 65 million of its 300 million monthly active users accessed its site from mobile devices in August, that’s up from 20 million mobile users just eight months ago.

This is interesting you say, but what does this mean for me as a Facebook app developer? At the moment Facebook is looking into the idea of integrating apps into the Mobile Facebook app. More ways the user can access your application, enabling them to play your game for instance anywhere they have service on their cellphone. Imagine turning on your phone and seeing status updates from your friends about the latest game that they played with a link that you can click to join them in their quest. Talk about viral marketing. The competitive drive within us will help drive the viral marketing and increase the number of users that access your app on their mobile device.

At the moment Facebook developer team is still trying to make Facebook accessible with over 150 carriers in more than 50 countries. This is their top priority, but once that is done they might start to work on ways to get Facebook apps on mobile devices.

Nokia announced the release of the Facebook app this week. Facebook could potentially promote apps on the Ovi website (Nokia’s app store). The problem is that mobile devices have not historically allowed developers easy access to users. Nokia wants to become a serious competitor to iTunes and in order to do that it has to figure out a way to make its apps use Facebook data to help users find new games that they might want to play. If Nokia does that they will be able to increase the users for their apps and become a closer competitor to iTunes.

Will Facebook become a major distributor of mobile games?

How can I track if the money I spend on ads is well spent or not? How do I know how many users I got from posting the ad on this website or on that blog?

These are questions that arise every time a new app is launched; the developer tries to market the app and grow its user base virally.

Trackr, a product of Brainwave, is the one stop solution for tracking your media campaigns, blogs and viral channels. Application developers can now use the Trackr in order to establish where your marketing efforts are most efficient. Trackr allows you to graphically see the data that is collected so one can quickly see what link generated the most traffic and also in what time frame.

By using the Trackr one can see the results of their media campaign and tweak their ad efforts accordingly. By doing this we were able to achieve much higher conversion rates for our apps. Because of Trackr, our conversion increased from 15% to 33%, it more than doubled.

Don’t waste money on channels that don’t work. With Trackr you can see for yourself what the most efficient campaign is and focus your efforts on that. You are able to see detailed reports on number of installs, unique users, clicks as well as geo reports.

Every developer wants their application to become viral. That’s the most efficient way of increasing the user base. You can create and add links to any website, blogs or viral channels that you can then track and find out where you need to add more resources to increase the traffic or stop advertising on places where the results are not as expected.