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Considering all the businesses that are flocking over to the social media, one could say that businesses these days feel pressured to get on social media. Brant Cooper at Entrepreneur Corner mentions that

Social communication by “word of mouth” is a fundamental human characteristic and taking advantage of that is fundamental to all marketing because (let’s face it) consumer to consumer (C2C) communication is free.

Viral marketing is what we all strive for. It is the best type of marketing because of its two main characteristics: free and highly contagious. With social media websites like Facebook and Twitter, companies have to figure out ways to engage with users using these new “word of mouth” tools.

The article continues to mention something I believe it is paramount to successful advertising overall and also more specific regarding social media. Your social media activities should not be constricted to advertising only, it should bring some clear value to the community. As a business participant, you are there to educate and share your expertise to the benefit of the consumer. If one manages to achieve this, it will be perceived less as an add and more as useful information and then the consumer will subconsciously click on the add as a thank you.

With an online presence on social media channels, the company has to follow specific rules of engagement established by those channels. At the same time the company has to make sure they open channels of communication to the community to receive the valuable feedback that the consumers are willing to share with you.

Is social media worth your marketing dollars?[Entrepreneur Corner]

Advertisements

Everyone is scratching their heads about connecting to social media. It is a new year, corporations, brands, and individuals all want to connect to social media. They just do not know where to start. Well my recommendation is to first sit and figure out your overall objectives. What are you really looking to do and why do you want to do that? 

This is really important because there are so many options now. Brands can engage with target audiences through meaningful social applications, or just twitter about upcoming new products that consumers could possibly follow. Podcasting, blogging, and making a social network are other options as well. There are just too many to choose from! You can even make a game with your product that will not only increase your brand awareness but also provide ways to monetize and acquire new customers.

We have found that connecting with social media is not just a short-term process; it is a long-term vision and solution. Whatever you choose to do, you need to make sure it is not dead in a month or a week. Updates and continuous improvement are necessary to have engaged users. 

We specialize in making it engaging and meaningful social media application. We have found success of deep user engagement with all our applications on social media platforms. By deploying various social media analytics such as Sometrics, Google Analytics, etc we are able to tweak our applications in such a way to keep users engaged. On average, users on our application spend over 15 minutes each day. This is a sign of deep user engagement. 
Feel free to contact me!