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Engagement. We are not talking about a wedding engagement here. We are talking about user engagement. One of the definitions on Dictonary.com states that to engage is to attract and hold fast or to attract and please. This is what every app developer is looking for: a way to engage to user to have him/her become interested enough about the app that they will come back.

Nick O’Neil from All Facebook believes that there are five phases to the funnel: awareness, education, engagement, and action. Phase 3,

“Engagement” has become the cornerstone of social network marketing.[…]every online marketer knows that engaging your customers is the new form of marketing.

Establishing a rewarding relationship with your users is very important. One way you can do that is by creating a profile on Facebook Pages. With around 250 million users and growing, Facebook enables you to target a wide array of users. Another way to engage the users in becoming or continuing to be an active user is by using the Notifyr.

Notifyr is a product of Brainwave that provides an easy-to-use interface, a one click solution to all your notification sending needs for your Facebook app. Advertisers who want to engage with the user base on their apps can use this to create engagement. The games of IBT Games have seen a serious increase in user engagement after starting to use Notifyr. More than 50% of users of IBT Games apps, such as the highly successful T20 Cricket, are coming back because of the notifications they receive. The Notifyr enables you to send customized notifications to your user base. You can select what you want to send to whom you want to send and at what time.

Relationship marketing is the way successful applications engage their users to keep coming back. It is much more cost efficient to keep a customer than it is to acquire a new one, as the Incentive Performance Center acknowledges. The longer the relationship last the more profitable that user will become for your business. By using the Notifyr you can be assured that you have the right tool to engage the users and create a steady user base.

Facebook Sales Funnel [All Facebook]

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How can I track if the money I spend on ads is well spent or not? How do I know how many users I got from posting the ad on this website or on that blog?

These are questions that arise every time a new app is launched; the developer tries to market the app and grow its user base virally.

Trackr, a product of Brainwave, is the one stop solution for tracking your media campaigns, blogs and viral channels. Application developers can now use the Trackr in order to establish where your marketing efforts are most efficient. Trackr allows you to graphically see the data that is collected so one can quickly see what link generated the most traffic and also in what time frame.

By using the Trackr one can see the results of their media campaign and tweak their ad efforts accordingly. By doing this we were able to achieve much higher conversion rates for our apps. Because of Trackr, our conversion increased from 15% to 33%, it more than doubled.

Don’t waste money on channels that don’t work. With Trackr you can see for yourself what the most efficient campaign is and focus your efforts on that. You are able to see detailed reports on number of installs, unique users, clicks as well as geo reports.

Every developer wants their application to become viral. That’s the most efficient way of increasing the user base. You can create and add links to any website, blogs or viral channels that you can then track and find out where you need to add more resources to increase the traffic or stop advertising on places where the results are not as expected.